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1 impulse purchase
марк. импульсивная покупка (покупка, решение о которой было принято внезапно, после визуального контракта с товаром или контакта с рекламой, и не планировалось заранее)In more simple terms, an impulse purchase happens when a purchase decision is made entirely within the store itself. — Более простыми словами, импульсивная покупка происходит тогда, когда решение о приобретении товара сделано прямо в магазине.
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